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Privacy Policy & Cookie Information

Privacy Policy

This privacy policy sets out how Purling Ltd. uses and protects any information that you give Purling Ltd. when you use this website.

Purling Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Purling Ltd. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 20th May 2022.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

How we collect your information

You provide us with your information directly when you make a purchase online, via telephone, email or register for a competition or event.

Our website and Purling emails may contain cookies and pixel tags that collect your information to enhance and/or personalise your experience.

Information collected when making a purchase

When you make a purchase online or via telephone/email, we will collect necessary payment & any personal information about you to ensure we can fulfil your order requirement. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions: to comply with anti-money laundering obligations for high-value transactions.

Shopping online

Our website is managed by Dodgems and Floss Ltd on our behalf. Purling remains the Data Controller for personal information collected through our website.

When you visit, we collect information about your device to help drive innovation and improve your user experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Cookies are used for purposes including the storage of items in your shopping bag and the recognition (anonymous) that you are signed in.

Finally, some cookies are used to provide you with personalised advertisments when you visit selected websites, following your visit to These advertisments are in the form of 'banner advertising' or 'pop ups' and will show you products that we believe you will be interested in, based on your browsing history on our website.

Third Parties

We do not disclose or otherwise share your personal information We collect, except necessary information with third parties in order to fulfil your order when completing a purchase with Purling either online, email or telphone.

Third parties include courier delivery services , Royal Mail, banks, credit card companies or Paypal for payment processes and delivery fulfilment.

We may be required to share your information with any Third Party as part of any business restructuring or reorganisation (including administration or liquidation). This includes if We are merged or assets transferred, assigned or sold and/or when we are required to do so in order to comply with applicable law or to respond to a court order, or more generally to respond to any request from a competent authority.

Our website may contain Third Party cookies (delivered by advertising agents, analytic providers, etc) enabling them to collect browsing information on your Devices, including to mesaure the efficiency of our advertising campaigns on third party websites.

The usage of Third Party cookies via Google Ads and retargeting/marketing, enables us to tailor advertising specifically to you whilst visiting other websites/platforms and that may be of interest based upon previous browsing history when visiting

Purling does not control how these Third Party platforms collect your presonal data while you are browsing our or other websites and recommend you read and understand how these differing platforms collect data via the usage of cookies and/or pixels contained within their Privacy policy.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
  • We will not, share your information, other than required for delivery purposes or by law, with other third parties, unless expressly granted by you.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use your cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive.

We use Google Analytics traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This site has detail on how to decline of cookies on different browsers. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, indicate to us in your communication that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us at Purling Ltd., Studio 101, Network Hub, 300 Kensal Road, London, W10 5BE .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.